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automotiveJune 23, 2026
Olo Robotics Simplifies Robot Programming for ASEAN Factories
Olo Robotics' new platform aims to make robot programming accessible, benefiting factories in Thailand, Vietnam, Indonesia, and Malaysia.
Unlocking the Potential of Robotics in ASEAN Factories: An Interview with Eleanor Tang-Smith of Olo Robotics \\[n]\\[n]The rapid advancement of robotics hardware has opened up new possibilities for industries across the globe. Autonomous mobile robots, quadrupeds, robotic arms, and even humanoid robots are becoming more capable and commercially available. However, the complexity of software development, particularly with platforms like ROS 2 (Robot Operating System 2), remains a significant barrier to adoption. This is where Olo Robotics, a UK-based startup, steps in. The company has developed a browser-based platform designed to simplify robot programming, simulation, and deployment, making it easier for software developers and businesses to build robotic applications without requiring deep robotics expertise. \\[n]\\[n]For factories in Southeast Asia, this could be a game-changer. In countries like Thailand, Vietnam, Indonesia, and Malaysia, where manufacturing is a key economic driver, the ability to quickly and easily integrate robotics into existing operations can lead to significant productivity gains and cost savings. Olo Robotics' platform, which sits on top of ROS 2, combines cloud simulation, AI-assisted coding, visualization tools, and sim-to-real deployment capabilities. This means that factory owners and operators can experiment with and deploy robotic solutions without the need for extensive training or specialized teams. \\[n]\\[n]In an interview with Eleanor Tang-Smith, COO and co-founder of Olo Robotics, she discussed the company's mission to lower the barriers to robotics adoption. "We are building a platform designed to make robotics more accessible by removing much of the complexity associated with ROS 2 and robot programming," Tang-Smith explained. "Our goal is to enable a broader range of developers and organizations to leverage the power of robotics, without needing to invest heavily in specialized knowledge or expensive hardware." \\[n]\\[n]One of the key features of Olo Robotics' platform is its simulation capabilities. Users can load virtual robots into various environments, such as libraries, orchards, or solar farms, develop applications, and then transfer those workflows to physical robots. This is particularly valuable for ASEAN factories, where the ability to test and refine robotic applications in a virtual environment before deploying them in real-world settings can save time and resources. \\[n]\\[n]Tang-Smith also highlighted the importance of making robotics more accessible to non-technical users. "We've seen non-technical users successfully build robotics projects using our platform's AI assistant. This shows that robotics can become accessible to a much wider audience than traditionally expected," she said. For academics, the platform reduces the amount of time spent configuring robots, while for businesses, it provides a low-risk way to evaluate ideas before committing to hardware investments. \\[n]\\[n]Looking ahead, Olo Robotics plans to support humanoid robots in the future, although Tang-Smith acknowledges that these systems remain extremely complex. "Programming dexterous hands, coordinating multiple joints, and operating safely in real-world environments are major challenges. One of our goals is to make those systems easier to work with by providing tools that abstract away some of that complexity," she noted. \\[n]\\[n]For factories in ASEAN, the potential benefits of Olo Robotics' platform are clear. By simplifying the process of integrating robotics into their operations, these factories can stay competitive, improve efficiency, and reduce costs. As the region continues to grow and evolve, the ability to adopt and leverage advanced technologies will be crucial. \\[n]\\[n]### Takeaway for Factory Buyers \\[n]\\[n]For factory buyers in ASEAN, Olo Robotics offers a compelling solution to the challenge of adopting and integrating robotics. By providing a user-friendly platform that simplifies robot programming, simulation, and deployment, Olo Robotics can help factories in Thailand, Vietnam, Indonesia, and Malaysia unlock the full potential of robotics, leading to increased productivity and cost savings. Consider exploring Olo Robotics' platform to see how it can benefit your operations.
automotiveelectronicsgeneral
Editorial rewrite by ASEAN Machine team, based on public reporting from Robotics & Automation News, with added ASEAN manufacturing context.
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